What it sells
Tax Automation Infrastructure
Business model breakdown
Buyer: who owns the budget?
Mexican freelancers, gig/platform workers (Uber, DiDi, Rappi, Airbnb, Mercado Libre), RESICO taxpayers, professionals and small businesses pay monthly; B2B arm sells bulk CFDI invoicing to companies.
Trigger: what makes them buy now?
Monthly SAT filing obligations, overdue returns, or wanting to avoid errors; promos for catching up overdue periods.
Workflow: what inputs become what output?
Connect platform or invoices, heru calculates ISR/IVA, issues CFDI invoices, files the monthly return with SAT after user approval, flags overdue filings, with accountant advice when needed.
Economics: what it saves and how it charges
Monthly subscription plans by taxpayer profile that bundle invoices and filings, plus add-ons like catch-up filings (50% discount promo) and a B2B invoicing product; claims 50,000+ taxpayers.
Distribution: how it reaches customers
Self-serve web/mobile sign-up with free calculators, SEO content, partnerships ("alianzas") and a 30-day free first month.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2019 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.