卖什么
Simple and secure bookkeeping for Indian businesses.
商业模式拆解
买家：谁掌握预算？
Small shopkeepers (kirana, medical, hardware, garment stores etc.) themselves; says 1 Cr+ (10M+) dukandaars.
触发点：什么让他们现在购买？
Tracking customer credit (udhar) and collecting dues: "Udhar likho. Yaad dilao. Wasool karo."
工作流：什么输入变成什么输出？
Record credit/payment entries in the app, send payment reminders and SMS, create bills (incl. GST bills), view defaulters, manage stock; use on mobile or web.
经济账：省了什么，怎么收费？
Freemium subscriptions plus ads on free plan; site also lists lending partners and a digital lending policy (lending likely a revenue line).
渠道：怎么接触到客户？
App stores (Google Play, App Store) and web app; localized pages in 10+ Indian languages and SEO landing pages by store type.
融资历史与报道
| 融资日期 | 轮次 | 金额 | 投资方 | 来源 |
|---|---|---|---|---|
| — | YC 2018 夏季 | — | Y Combinator | ycombinator.com |
档案汇总自公开报道和公司官网。商业模式部分是 MaxBC 对这些材料的解读，不是已确认的事实；未知之处留空，不作猜测。 更新于 2026-10-12.