What it sells
Simple and secure bookkeeping for Indian businesses.
Business model breakdown
Buyer: who owns the budget?
Small shopkeepers (kirana, medical, hardware, garment stores etc.) themselves; says 1 Cr+ (10M+) dukandaars.
Trigger: what makes them buy now?
Tracking customer credit (udhar) and collecting dues: "Udhar likho. Yaad dilao. Wasool karo."
Workflow: what inputs become what output?
Record credit/payment entries in the app, send payment reminders and SMS, create bills (incl. GST bills), view defaulters, manage stock; use on mobile or web.
Economics: what it saves and how it charges
Freemium subscriptions plus ads on free plan; site also lists lending partners and a digital lending policy (lending likely a revenue line).
Distribution: how it reaches customers
App stores (Google Play, App Store) and web app; localized pages in 10+ Indian languages and SEO landing pages by store type.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2018 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.