What it sells
Procurement tech.
Business model breakdown
Buyer: who owns the budget?
Explicitly targets CEOs/owners, chief procurement officers, CFOs and sourcing teams at electronics OEMs and EMS companies; budget authority is not documented.
Trigger: what makes them buy now?
Targets BOM pricing uncertainty, late lifecycle/EOL warnings and excess component inventory tying up capital; independent supplier price benchmarks are its stated starting problem.
Workflow: what inputs become what output?
Excel/CSV BOM or ERP API upload is normalized; AI compares line-item pricing, form/fit/function alternatives and lifecycle risks. Customer reviews recommendations and chooses renegotiate, re-source or hold; sourcing execution follows that decision.
Economics: what it saves and how it charges
FAQ describes landed-cost inputs including duties/tariffs, foreign exchange/hedging, freight, lead-time implications and compliance costs; component savings claims are not subscription fees or independently verified net ROI.
Distribution: how it reaches customers
Published pilot starts with 10–30 parts: week1 sample BOM onboarding, week2 analysis report, week3 team review, week4+ decision whether to scale. No upfront commitment is claimed; this does not establish a free pilot or guaranteed ROI.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-01-29 | Seed | Rs 32 crore | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-13.