What it sells
AI HR/workforce platform (a 'Rippling for MENA').
Business model breakdown
Buyer: who owns the budget?
HR and recruiting/talent-acquisition leaders; CFOs (e.g. Huspy testimonial).
Trigger: what makes them buy now?
Multi-entity payroll complexity, manual HR admin (30-40% of HR time on leave/policy questions) and fragmented ATS plus HRIS tools.
Workflow: what inputs become what output?
AI agents source (Orin, 900M+ profiles), screen CVs (Cera) and schedule; ATS hands candidate to HRIS for onboarding, leave, documents, time, payroll, EOR and expenses in one record.
Economics: what it saves and how it charges
Platform subscription across Recruitment, People (HRIS) and Payroll; claims 22,900 hours saved annually, $780,000 saved for companies, up to 3x lower overall cost than the old way. $12M Series A.
Distribution: how it reaches customers
Demo-led ("Book a demo"), integrations via Cercli Connect, local payroll in 150+ countries.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2025-10-20 | Series A | $12M | Y Combinator | news.google.com |
| — | Y Combinator Summer 2023 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.