What it sells
Tackling the venture liquidity crunch.
Business model breakdown
Buyer: who owns the budget?
Individual shareholders/employees, VC fund managers and LPs, and venture-backed company finance/legal teams (SecondaryOS).
Trigger: what makes them buy now?
Exercising options, covering a tax bill, life events, diversifying, or funds returning capital to LPs; need to know what private shares are worth.
Workflow: what inputs become what output?
Create free account, identify company and share class, get share-class price estimate and history, then optionally route to sell to Earlyasset Capital; SecondaryOS manages company secondary requests, offer notices, cap table coordination.
Economics: what it saves and how it charges
Free price discovery; revenue from transactions where Earlyasset Capital buys positions directly (Series B+ companies with high ARR) and from SecondaryOS.
Distribution: how it reaches customers
Self-serve web onboarding (about 2 minutes) with AI assistant Otto; funnel from SEO/educational content.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-10-10 | — | $2M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.