What it sells
End-to-end technology platform for independent food distributors.
Business model breakdown
Buyer: who owns the budget?
UnverifiedOwner/COO or VP-level leadership at independent food distributors (testimonials from COO of Mr. Greens and a VP at Food Supply Inc.).
Trigger: what makes them buy now?
UnverifiedIndependents competing against national broadliners like Sysco need modern ordering, manual order-entry relief, faster collections and better pricing margin.
Workflow: what inputs become what output?
Order Agent turns voice, text, image and handwritten orders into digital orders; Finance Hub makes payments self-serve and streamlines collections; integrates with ERPs.
Economics: what it saves and how it charges
Pay-for-performance pricing tied to bottom-line impact; claims 23%+ sales increase, 10+ hours saved weekly per sales rep and 2-day DSO decrease.
Distribution: how it reaches customers
Sales-led ('Call Sales') with a 'Check our prices' call to action.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-02-20 | Series C | $50M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.