What it sells
From cash deposits to everyday rewards.
Business model breakdown
Buyer: who owns the budget?
Higher-earning UK individuals, plus startups/SME owners via the business offering, who place fixed 12-month deposits.
Trigger: what makes them buy now?
Idle cash earns little; user gets 12 months of chosen subscriptions upfront instead of interest (e.g. ChatGPT Plus for 4,500 pounds deposit).
Workflow: what inputs become what output?
Make a fixed 12-month deposit, choose a perk (Amazon, Netflix, ChatGPT etc.) delivered upfront as vouchers or virtual Mastercard.
Economics: what it saves and how it charges
Depositors forgo interest for upfront perks; deposits held at Griffin Bank, FSCS protected to GBP 120,000.
Distribution: how it reaches customers
App sign-up, business page and partner page.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-07-06 | — | €2.1M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.