What it sells
A digital wallet for the Middle East & North Africa
Business model breakdown
Buyer: who owns the budget?
UnverifiedSmall business owners and individual consumers in the UAE sign up themselves.
Workflow: what inputs become what output?
Create account with Emirates ID, share payment links or accept contactless Tap to Pay on phone, receive funds instantly in the Ziina balance, track on ZiiBoard.
Economics: what it saves and how it charges
Pay-as-you-go fees: 2.9% + 1 AED when paying by card/Apple Pay; receiving is free; paid Violet membership (100 AED/month) with FX and top-up benefits.
Distribution: how it reaches customers
Self-serve mobile app (iOS/Android) and web, licensed by the Central Bank of the UAE; payment gateway and documentation for developers.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2021 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.