What it sells
Operating system for HR in the AI era
Business model breakdown
Buyer: who owns the budget?
HR/People Systems, HRIS and benefits teams (e.g. Plaid, Oak View Group).
Trigger: what makes them buy now?
HR integrations stuck in the IT backlog, relying on consultants and long SQR projects (OVG replaced 20-week ADP projects).
Workflow: what inputs become what output?
HR connects a source system, maps fields visually, sets rules and eligibility, and delivers files/API data to payroll, benefits, retirement vendors; fix and replay errors, no IT ticket.
Economics: what it saves and how it charges
Per-integration pricing; customer-reported (Plaid): 17 Workday integrations live, 5-6 delivered in under a quarter versus 6-9 months before.
Distribution: how it reaches customers
Self-serve free start plus demo/30-minute audit and quote.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2025-10-15 | Seed | $4.3M | — | news.google.com |
| — | Y Combinator Summer 2022 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-17.