What it sells
All-in-one HR management platform for SMEs
Business model breakdown
Buyer: who owns the budget?
UnverifiedHR manager or business owner at SMEs.
Trigger: what makes them buy now?
UnverifiedManual leave, claims, payroll and statutory submission work in spreadsheets.
Workflow: what inputs become what output?
Modular HR suite: core HR, leave and time-off, expense claims, payroll and statutory submissions, time and attendance, recruitment/ATS, onboarding, performance and shift planning, plus payroll outsourcing.
Economics: what it saves and how it charges
Per-employee monthly subscription by module with a monthly minimum contract; also services revenue (payroll outsourcing, trainings).
Distribution: how it reaches customers
Free demo requests, content marketing (guides, ebooks, podcast), partnerships page.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2021 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.