What it sells
India's first vegetable delivery service to restaurants with a hack
Business model breakdown
Buyer: who owns the budget?
UnverifiedKitchen owners, purchasing and sourcing managers at food businesses (site routes to sourcing team).
Trigger: what makes them buy now?
Food cost pressure; claims 25-30% cheaper procurement.
Workflow: what inputs become what output?
Buys full harvest at collection centres near farms, sorts, grades, weighs and packs at own distribution centre, delivers on own fleet in under 20 hours with no wholesaler.
Economics: what it saves and how it charges
Margin from buying off-grade produce (about 30% of harvest unsold on looks) cheaply and selling at 25-30% below kitchens' prior cost; claims ~20% more farmer income, 3,000+ farmers, ~20 tonnes delivered daily.
Distribution: how it reaches customers
Direct B2B sales through sourcing team contact form.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2020 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.