What it sells
App for independent agents to sell financial products in India
Business model breakdown
Buyer: who owns the budget?
UnverifiedBanks, NBFCs and fintech issuers of cards, loans and accounts pay GroMo for customer acquisition; individual agents are the users.
Trigger: what makes them buy now?
UnverifiedIndividuals seeking extra income without capital or fixed hours; lenders/issuers wanting low-cost distribution into tier-2/3 India.
Workflow: what inputs become what output?
Agent installs the free app and registers, attends in-app trainings, shares financial product links (credit cards, loans, savings/demat accounts) with their network, and earns commission when a sale completes.
Economics: what it saves and how it charges
Per-sale commission paid to independent agents; site claims 60 lakh+ partners have earned over Rs 100 crore in payouts, with "instant payout" on successful sale.
Distribution: how it reaches customers
Self-serve mass recruitment of micro-entrepreneur agents through a free Android/iOS app and word-of-mouth/social channels.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2021 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.