What it sells
Institutional equities broker-dealer
Business model breakdown
Buyer: who owns the budget?
UnverifiedHead of trading at institutional asset managers.
Workflow: what inputs become what output?
Asset managers route orders to Proof execution algos (Proof impact-minimizing liquidity seeker, VWAP, Aggressive, Close) running on its cloud-based trading platform as agency broker.
Economics: what it saves and how it charges
UnverifiedAgency broker-dealer earning execution commissions (inferred); publishes algo designs and quant research as transparency marketing; limited proprietary trading.
Distribution: how it reaches customers
Coverage/sales team (hiring VP Sales/Coverage), published research, whitepapers, blog and free tools such as Find My Fills.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2019 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.