What it sells
Gusto for India
Business model breakdown
Buyer: who owns the budget?
UnverifiedBusiness owner, HR or operations manager at the SMB.
Trigger: what makes them buy now?
UnverifiedStill tracking attendance in registers/WhatsApp and calculating payroll and statutory compliance (PF, ESI, PT, TDS) by hand.
Workflow: what inputs become what output?
Selfie/geofenced attendance and leave -> roster and live location tracking -> payroll runs auto-synced from attendance, PF/ESI/PT/TDS compliance and 1-click online payments.
Economics: what it saves and how it charges
Per-user monthly SaaS subscription with a base fee plus per-user charge, discounted for quarterly (10%) and annual (33%) billing; raised $4M seed.
Distribution: how it reaches customers
Self-serve 7-day free trial via web and mobile app, plus contact-sales for enterprise and a biometric device store.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2021 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.