What it sells
Banking designed for Indian couples.
Business model breakdown
Buyer: who owns the budget?
UnverifiedThe two partners themselves (consumer)
Trigger: what makes them buy now?
Couples tracking shared expenses with screenshots and Splitwise; want a joint account without branch paperwork
Workflow: what inputs become what output?
Download app, Aadhaar e-KYC (about 60s), invite partner, top up a shared balance, spend with two RuPay cards and see real-time transactions
Economics: what it saves and how it charges
UnverifiedEarns up to 1% cashback on card spends shown to users; revenue model likely interchange on RuPay card spend (inferred)
Distribution: how it reaches customers
Self-serve app download; built with zero advertising spend per about page
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2022 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.